When it comes to shortlinks, there’s only one priority: get the user where they want to go. While shortlinks have been doing that for a while now on desktop browsers, issues have persisted for mobile users. And with a large percentage of internet usage happening on mobile devices, broken links and ineffective shorteners are costing sites and apps a lot of traffic.
Those problems are all going away with the rise of mobile deep linking, in which URLs can be shortened and embedded within an app or mobile site. Universal link capsules provided an added level of security, giving you a reliable solution to ensure that your traffic is protected and maintained. App developers can build capsules directly into the app – if the target link is changed, no adjustments are necessary for the app itself. Smooth and simple!