With businesses realizing how effective influencer marketing can be more companies seek to earn their share. While influencer marketing seems to be very straight forward, there are common mistakes that keep companies from reaching maximum effectiveness and efficiency with their activities. This is how you can avoid making them.
1. Doing Research
Be objective with your influencer marketing activities. Go through the same procedure as when you are using regular social media ads – pick your target audience, find the influencer that has an overlapping following with your target audience.
2. Authenticity Over Reach
Accounts with millions of followers can offer an incredible reach and build awareness of your brand, however, smaller influencers with smaller power-gap have more strength and authenticity to their word.
3. Relationship Building
Building a positive and lasting relationship with the influencer can build further credibility to your brand and your product. When followers frequently see your name being around and mentioned, they are more likely to look into what you have to offer.
4. Clear Communication
It is crucial to clearly communicate every detail to the influencer and discuss any questions that may arise. All the specifics like time of posting, product placement, payment process and others need to be discussed beforehand.
5. Not Overdoing It
Do not try to flood your name through the influencer’s account. Instead, try to induce your brand name and your products in their feed as organically as you can. Authenticity is what sells here!
6. Measuring Results
Every campaign has a set goal and so should influencer marketing campaign. Once the campaign is done, measure how effective it was, see if your goals were met. A simple way to track traffic generated by the influencer is to use a link shortener. See what’s your return on investment!