Facebook has really been busy appealing to marketers starting with the Advanced Matching Pixel and continuing with the best targeting of the ads that have ever been offered. And for a reason, Facebook has become the most popular ad destination for businesses and freelancers. The way Facebook integrates the ads on the page has a very slick and fitting nature, they are not at all flashy and smooth since it’s 2018, it’s actually a good thing!
However, none of these factors matter, if the ad is poorly designed and results in low click-through rate (CTR) despite the high and well-targeted exposure. That’s why we have created this checklist that will help design the ad that actually works!
1. Write To Your Audience
Once the audience has been narrowed using Facebook’s targeting, the profile of the person you’re writing to should be pretty clear so you can tailor the ad to this specific person. Providing a review from an actual customer can go a long way – it’s people around us that sell!
2. Emphasize The Value
The ads that are short, quick and witty are the ones that attract the attention. Try to keep in mind that product alone is not important, it’s the value that matters, it’s the value that sells. Put it in the ad!
3. Call To Action
Ads are created with a goal, is it increasing brand awareness, creating a lead or making a sell. To reach this goal, there has to be a call for action that would guide the Facebook users on what to do if they are interested in what you offer.
4. Test The Ad
When it comes to advertising on Facebook, you don’t need to go all in with your marketing budget. The small amounts of money Facebook allows to invest in ads to let them go live provides a huge opportunity for testing the waters. Launch multiple ads at the same time, with different copies, different messages and see what works best with your target audience. Experience is the best teacher!