9 Proven Strategies for Business Success on Instagram


Instagram continues to be a dynamic platform for businesses, evolving with new features and trends such as enhanced reels, interactive AR filters, and live shopping events. Instagram helps brands generate leads and boost engagement by offering a highly visual platform where creative content can easily go viral. 

However, building a strong presence on Instagram is not without its challenges. Many brands struggle with standing out in a saturated market, maintaining consistent engagement, and adapting to the ever-changing algorithms. Additionally, creating high-quality content that resonates with the audience requires continuous effort and innovation. With over 2000 million active users monthly, leveraging the latest Instagram strategies can only propel your brand to new heights. 

This is what we are going to discuss in this article. This article explores nine cutting-edge strategies for business success on Instagram. Let’s dive in!

1. Embrace Reels for Viral Reach

Using Instagram Reels can greatly boost your business’s visibility. Instagram’s algorithm favors Reels, giving them a higher chance to appear on the Explore page. Reels generate 22% more engagement than regular Instagram posts, making them a powerful tool for reaching a wider audience. Reels also allow for a variety of creative content, from tutorials to behind-the-scenes looks, keeping your audience interested.

Take a look at Sephora. The brand uses Reels to showcase makeup tutorials. 

Sephora Instagram

Image source Sephora Instagram

These short, engaging videos drive high engagement and boost sales by demonstrating product applications and highlighting best-sellers.

To make the most of Instagram reels:

2. Utilize User-Generated Content (UGC) for Authenticity

User-generated content (UGC) involves using content created by your customers instead of producing all content in-house. UGC posts receive 4.5% higher engagement compared to brand-generated content. Using UGC helps in showing a real and relatable side of your brand. This transparency builds trust and loyalty among your followers.

For instance, GoPro regularly reposts photos taken by its customers using GoPro cameras. 


Image source GoPro Instagram

This not only shows off their product in real-life situations but also builds a community of enthusiastic users who feel more connected to the brand. This not only shows off their product in real-life situations but also builds a community of enthusiastic users who feel more connected to the brand.  Also keep in mind the essential UGC marketing checklist.

To make the most of UGC:

3. Implement Interactive AR Filters

Interactive filters aren’t just for fun; they are also a great marketing tool. They allow users to interact with your brand in fun and unique ways. This can help increase visibility and create a memorable experience for your followers.

Brands like Gucci have successfully used AR filters to engage their audience. Soon after creating their Instagram account, Gucci Beauty launched several intricate filters.


Image source Later

Their filters let users choose from three different looks, each inspired by Renaissance and Baroque-period portraits. This creative approach showcases Gucci’s artistic flair and brand identity.

To make the most of AR Filter:

4. Utilize Instagram Live Shopping

Instagram Live Shopping lets you showcase your products to customers in real time. Creating live shopping events also allows you to tap into the large user base that shops on Instagram. According to a study, 44% of Instagram users shop on the platform weekly. This feature allows you to interact directly with your audience and answer questions on the spot, making shopping more engaging and personal.

Kiehl’s, a skin and hair care brand, demonstrates how to do this effectively. Kiehl’s used live shopping as part of their Ramadan campaign in Malaysia. They hosted “open house” Instagram Live events with their beauty advisors.


Image source Drop

Before the live streams, Kiehl’s ran ads in the Instagram feed and Stories to promote the “Virtual House” events. This strategy helped attract more viewers to the live sessions.

To make the most of Instagram Live Shopping:

Using these features can make your products more visible and engaging, leading to higher sales and customer interaction

5. Explore the Potential of Instagram Collabs

Instagram collaborations can significantly boost your brand’s reach and engagement. By partnering with influencers or other brands, you can tap into their audience and promote your content effectively.. Instagram Collabs are available in both feed posts and Reels. This means you can collaborate in different formats, expanding the type of content you share and making your feed more dynamic. Just make sure that your proposal to influencers clearly outlines what value they’re getting from a potential collaboration with you.

For example, when Athleta teamed up with track and field athlete Allyson Felix, it was a great match.


Image source Allyson Felix

Athleta makes clothes for athletes, so partnering with a well-known athlete made perfect sense. This collaboration brought authenticity and relevance to both partners.

To make the most of Instagram Collabs: 

6. Leverage Instagram Stories Highlights

Instagram Stories Highlights let you save and display your best Stories right on your profile. This helps showcase important content for longer than the usual 24-hour limit, making it easier for your audience to find valuable information. You can group Stories into categories like products, testimonials, behind-the-scenes, or promotions. This organization helps your audience quickly access what interests them most.

Perfect Bar, known for its organic, non-GMO protein bars, effectively uses Highlights. They have a Highlight called “Recipes,” where they share creative recipes for consuming their products. This not only provides value but also promotes their bars in daily use scenarios.


Image source Perfect Bar

To create a Highlight, simply go to your Story, tap the “Highlight” button, and choose an existing Highlight or create a new one.

To make the most of Instagram Stories Highlights: 

Using clear titles and cover images for each Highlight is key. This helps your audience know what to expect before they tap.

7. Leverage Instagram Analytics for Data-Driven Decisions

Using Instagram analytics can help you make informed decisions to improve your strategy. To start, you need to know which metrics to track. Here are some key metrics to track:

Use these metrics to tweak your content and posting schedule, which will help improve performance. For instance, if you notice higher engagement in the evenings, schedule your posts accordingly.

8. Invest in Instagram Ads with Enhanced Targeting

Instagram Ads can be a powerful tool for growing your business. Investing in Instagram Ads with enhanced targeting not only reaches the right people but also maximizes your return on investment. By focusing on who you are speaking to, your ads will perform better and drive more business success.

To make the most of Instagram Ads: 

Amazon successfully uses Instagram Ads to target specific buyer segments. 


Image source Amazon Instagram

For instance, they might show tech products to gadget enthusiasts or home essentials to new homeowners. This level of targeting significantly boosts ad effectiveness.

9. Utilize Paid Partnerships with Influencers

Paid partnerships with influencers can generate an ROI up to 11x higher than traditional digital marketing. If executed properly, paid partnerships can help your brand stand out on Instagram. By collaborating with the right influencers, you can attract more followers and increase sales. 

To make the most of paid partnerships with influencers: 

Mastering Instagram For Your Business

Mastering Instagram for your business requires a blend of creativity, consistency, and strategic planning. By applying these strategies, you can build a strong presence on the platform.

Stay adaptable to evolving trends, experiment with new features, and always keep your audience at the forefront of your efforts. With dedication and a well-executed plan, Instagram can become a powerful tool to drive growth and achieve your business goals.

This article is about:

Michael Frederiksen

Michael earned degrees in computer and business science, later graduating with top scores from Denmark’s prestigious multimedia program. His specialties include experimenting with digital technologies, creative direction, web and mobile app UI/UX design and is the co-founder of Inspire Visual, where he’s busy with ground-breaking Android and iOS app development for clients world-wide.

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