When crafting catchy headlines, effective ads and epic status updates and tweets, many marketers wonder about the character limits. However, the character limit rarely is the ideal length of a powerful Facebook post or a perfect Instagram caption. Based on several different studies, we have put together a list of the ideal character limits for each network that will improve the likelihood of people reading and engaging with your content.
- Posts with an average read time of 7 minutes (2100 characters) captured the most attention.
- If you don’t want your title to get cut off in the Google search results, use under 60 characters.
- As Google cuts off meta descriptions after around two lines, use under 155 characters for your meta description.
- Status updates with 40-80 characters tend to receive higher like and comment rate.
- For a perfect copy for your ad it’s highly suggested to keep it tight and to the point – headline about 5 words, body text 14 words, link descriptions 18 words.
- Viewers engagement in the video is steady up to 2 minutes, but after that, the drop-off is significant.
- Tweets with 120 – 130 characters have the highest clickthrough rates.
- Tweets with 1 or 2 hashtags receive higher engagement than those with three or more hashtags.
- To have your entire caption to display in feed use under 125 characters.
- Engagement rates drop when you go over 8 hashtags.
- Post titles with 40-49 characters receive the greatest number of post views overall.
- Posts with the length of 1900 to 2000 words gain the greatest number of likes, comments, and shares.
- Aim to get the key message of your video title within 70 characters to ensure every search result shows what you need.
- Keep your video’s description brief as no more than the first 157 characters will appear as a snippet in search.