Linda Vecvagare
Social Media
Aug 16, 2017
When crafting catchy headlines, effective ads and epic status updates and tweets, many marketers wonder about the character limits. However, the character limit rarely is the ideal length of a powerful Facebook post or a perfect Instagram caption. Based on several different studies, we have put together a list of the ideal character limits for each network that will improve the likelihood of people reading and engaging with your content.
Blog Post
- Posts with an average read time of 7 minutes (2100 characters) captured the most attention.
- If you don’t want your title to get cut off in the Google search results, use under 60 characters.
- As Google cuts off meta descriptions after around two lines, use under 155 characters for your meta description.
- Status updates with 40-80 characters tend to receive higher like and comment rate.
- For a perfect copy for your ad it’s highly suggested to keep it tight and to the point – headline about 5 words, body text 14 words, link descriptions 18 words.
- Viewers engagement in the video is steady up to 2 minutes, but after that, the drop-off is significant.
- Tweets with 120 – 130 characters have the highest clickthrough rates.
- Tweets with 1 or 2 hashtags receive higher engagement than those with three or more hashtags.
- To have your entire caption to display in feed use under 125 characters.
- Engagement rates drop when you go over 8 hashtags.
- Post titles with 40-49 characters receive the greatest number of post views overall.
- Posts with the length of 1900 to 2000 words gain the greatest number of likes, comments, and shares.
YouTube
- Aim to get the key message of your video title within 70 characters to ensure every search result shows what you need.
- Keep your video’s description brief as no more than the first 157 characters will appear as a snippet in search.
