Maximizing Email Marketing ROI for Your Small Business

Marketing Nov 22, 2023

Email marketing is one of the oldest yet most successful methods of marketing used nowadays. It essentially involves sending email messages to specific recipients in order to get them to take lucrative action, i.e., for the sending party.

These messages can range from everything including sale announcements and discount deals to abandoned cart notifications, etc.

Unlike a lot of other marketing strategies, email marketing doesn’t require a lot of investment, which makes it great for small businesses. But still, when incorrectly managed, it can give back a somewhat lackluster ROI. If you are looking to improve the ROI of your email campaign, read on. That is what we’re going to be looking at in this post.

Email Marketing: How to Improve ROI

The more impactful you make your email messages; the better ROI you can expect to get from them. That way, you will have to make a lesser effort while still being able to get the response you need.

Keeping that in mind, here are some tips that you can follow. These tips, for the most part, pertain to how you can make your email marketing messages catchy and engaging and how you can send/manage them for maximum effect.

1. Choose the right times for your email blasts

Timing is key.

This holds true for most types of marketing but even more so for email marketing. This holds true for most types of marketing but even more so for email marketing. This is also true for cold emails, which should follow cold email best practices. You need to send your messages at an advantageous time so that you can get the most out of your efforts.

Consider the example of the time of the day at which you send the email. If you send the email sometime during the afternoon when everyone is most likely to check their inboxes, you’ll get a better response.

If you do the same thing sometime during the night when no one is probably even awake, you may not get a response at all.

The same extends to the time in the week, month, and year. You have to pick an opportune time during the week (like a Wednesday or a Monday) as well as the month (such as in the middle month when people aren’t stressed or busy). As for the time in the year, that is a lot more subjective and circumstantial i.e., depending on what the brand is behind the marketing campaign itself.

To understand which times are best for sending your email messages, you just have to do your audience research.

2. Make everything catchy

By “everything,” we currently refer to the textual parts such as the subject line, the main email body, and the CTA.

Email marketing is a lot different than other forms of marketing in how delicate it is. You have a small and short span of time to win your readers over and get them to take the action you need.

If your email starts off bland and your reader gets bored, they’ll ditch it. If the subject line is not engaging enough, the email won’t even be opened. If the subject line is fine, but the email body is bland, it will get a click, but there won’t be a very likely response.

To make sure that you get everything right, here are some tips that you can try out.

For a lot of these steps, there are online tools that you can use to get help. For example, if you want to take care of grammar and spelling issues, you can take the help of a grammar checker. You can use a summarizer when you want to shorten something without spoiling it and a paraphrasing tool for inducing clarity/readability in your emails.

There are different online toolkits available nowadays that provide these types of tools collectively in one place. Instead of looking for these tools separately, you can just find a toolkit instead. An example of such a toolkit is Editpad.

One of the main reasons to use Editpad is that it is free to use. It is fully web-based, meaning that you don’t have to make any downloads or install any extensions, etc. You can just load up the tools and start using them without any preamble.

3. Add colors and visuals

This is more or less a step to make the email engaging, but since we were just talking about the textual stuff in the heading above, we’ve created a separate section for the visual elements.

Adding visuals in emails is something you have to be very careful and artistic about. Quite literally.

You can’t add too many of them, and you can’t add too big files since they’ll slow the email down. So, you have to be a bit careful.

The benefit of adding visuals to your emails is that they become more than just bland walls of text. They get more engaging, and that way, you can get a better response from the recipients.

Consider adding a poster or banner to the email. Or, you can use dedicated email-building software to make entire messages arranged in or with images/graphics, etc. Consider the following service provided by MailChimp.


Raising the ROI of your email campaign is not that difficult of a task if you know what you’re doing. There are a few simple steps that can go a long way to improve the results you get from your input and investment. We have mentioned some of those simple steps in the post above.

This article is about:

Ana Mayer

Ana Mayer is a freelance writer who is a qualified specialist in the field of digital marketing. She writes for different news portals and thematic blogs that helps her stay at the heart of the programming and technology news. Such work gives her the opportunity to write articles on the most relevant topics of today.

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