Maintain Your Brand Identity with Custom Shortened Domains

Maintain Your Brand Identity with Custom Shortened Domains

By now you are probably aware of the usefulness of URL shorteners, the miniature links that can be easily shared through social media. However, the use of URL shorteners often leads to a loss of identity, as your poignant article or captivating advertisement is hidden in a generic shortener that looks like this: http://cli.re/shorturl.

A new innovation in URL shortening aims to address this problem, and it’s likely that you’ve already encountered it. Custom short domains enable brands to maintain their identity while still creating useful short links. A popular example of this trend can be found in tweets from the New York Times. While their domain name is nytimes.com, their shortened domain is built off of http://nyti.ms – short and useful, but still carrying the brand identity vital for reader trust. Creating a custom shortened domain is critical for your marketing agility while maintaining your meticulously built brand consistency and visibility.

This article is about:

Join as contributor

Become a contributor and help our readers level-up their digital marketing skills.

Subscribe to newsletter

Receive the latest digital marketing, content marketing, and social media tips straight to your inbox.
Tips to improve social media and digital marketing strategies

Tips to improve social media and digital marketing strategies

How to Write Emails That Actually Convert

How to Write Emails That Actually Convert

Smart Ideas to Improve Your Google AdWords Landing Page Experience

Smart Ideas to Improve Your Google AdWords Landing Page Experience

Brought to you by Capsulink, a simple short-link personalization platform

Strengthen your brand with personalized custom links and automate your digital marketing with dynamic links and URL shortening API.