Maintain Your Brand Identity with Custom Shortened Domains

Maintain Your Brand Identity with Custom Shortened Domains

By now you are probably aware of the usefulness of URL shorteners, the miniature links that can be easily shared through social media. However, the use of URL shorteners often leads to a loss of identity, as your poignant article or captivating advertisement is hidden in a generic shortener that looks like this:

A new innovation in URL shortening aims to address this problem, and it’s likely that you’ve already encountered it. Custom short domains enable brands to maintain their identity while still creating useful short links. A popular example of this trend can be found in tweets from the New York Times. While their domain name is, their shortened domain is built off of – short and useful, but still carrying the brand identity vital for reader trust. Creating a custom shortened domain is critical for your marketing agility while maintaining your meticulously built brand consistency and visibility.

This article is about:

Alexander Bickov

Alexander Bickov is a digital product designer with over 15 years’ of experience in UX/UI design and digital marketing. Through his work, he aims to connect people and products using strategy, creativity and technology. Alexander has built digital services and products for many different organizations ranging from small startups to large companies. His projects has been featured in the iOS App Store, Wall Street Journal, CNN, Business Insider, Forbes and Big Think. You can find him on Twitter and LinkedIn.

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All-in-one Custom URL shortener that allows you to gain deeper control over your links. Includes Smart links, Branded links, API URL shortener and more.