What to do to avoid an SEO disaster when replatforming

SEO

Search engine optimization (SEO) has flourished into one of the prevalent buzzwords in the market for ecommerce business websites. A major concern to SEO practices is replatforming. Improved functionality, faster load times, additional control over the pages or whatever other reason for the replatforming, the new site is only helpful in generating sales if it is driving customer traffic. This article will guide you through the replatforming process to minimize the impact on SEO rankings.

Why is your SEO at risk?

Google and other search engines include the use of algorithms for ranking the page of websites. These algorithms integrate both the factors that are on-site and off-site. If there is a change on the website then there is a high probability that it will impact the rankings.

Checklist of pre-replatforming

One strategy will not serve every website. Structure of the website, present performance and goals are what strategies are based on. Since these factors differ from business to business, the strategies will have to be tweaked and customized accordingly. To-do list for pre-replatforming to minimize SEO impact while replatforming is as follows:

Before Migration

Launch

At the time of launch, it is important to follow the checklist and control the quality of the project.

Monitoring

Lastly, it is of the highest importance to ensure that the website is effectively monitored to ensure that the site is running in an efficient way.

This article is about:

Join as contributor

Become a contributor and help our readers level-up their digital marketing skills.

Subscribe to newsletter

Receive the latest digital marketing, content marketing, and social media tips straight to your inbox.
4 Visual Search Engines That Are Taking Business To The Next Level

4 Visual Search Engines That Are Taking Business To The Next Level

Is Email Becoming a Luxury Marketing Channel?

Is Email Becoming a Luxury Marketing Channel?

How To Avoid Most Common Mistakes With Local Influencer Marketing

How To Avoid Most Common Mistakes With Local Influencer Marketing

Brought to you by Capsulink, a simple short-link personalization platform

Strengthen your brand with personalized custom links and automate your digital marketing with dynamic links and URL shortening API.