Start Creating Powerful Headlines Today

Start Creating Powerful Headlines Today

Did you know that 80% of readers only read headlines? Writing great content is not enough, nowadays the success of your blog or website lies completely in the hands of the titles. The good news are, there are several simple things you can do to boost your headlines today.

Less is More

Create a title that is short, clear and therefore search engine friendly. Keep it under 55 characters to ensure your title appears in its entirety in search results.

Keyword Research

The latest Search Engine Land’s Periodic Table of SEO Success Factors has acknowledged that keywords in title tags is one of the most important area of focus to achieve success with search engine optimization. Thus, a proper keyword research is a must to discover if your title is a hit or a miss. Try out some of these online tools that will immediately tell you what your audience is looking for:

Use Trigger Words

Try optimizing your content for emotion and persuasion by exploring curated copy inspiration with the best examples of influential writing. Remember – you can make your title stand out in the crowd by using power words that trigger stronger reactions in the brain. Some of the commonly used trigger words are:

Have a Title?

Run It Through a Headline Analyser Tool! When you have come up with your perfect title, run it through tools like CoSchedule’s Headline Analyzer and Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer that will show you how engaging your title is. Try out several different titles to make sure you choose the best one. 

If you’re still not satisfied with the result, an easy trick how to improve your title is adding a number to it. Numbers will make your title more impactful and will help to capture the reader’s attention. Look at the difference between these two examples:

Ultimately, remember that effective headlines are only a part of your overall content marketing strategy. To improve all aspects of your marketing efforts don’t forget to measure content marketing ROI and improve your tactics accordingly. 

This article is about:

Alexander Bickov

Alexander Bickov is a digital product designer with over 15 years’ of experience in UX/UI design and digital marketing. Through his work, he aims to connect people and products using strategy, creativity and technology. Alexander has built digital services and products for many different organizations ranging from small startups to large companies. His projects has been featured in the iOS App Store, Wall Street Journal, CNN, Business Insider, Forbes and Big Think. You can find him on Twitter and LinkedIn.

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