The digital marketing landscape changes fast and it makes it challenging to always be aware of the latest trends and best practices. If you’re struggling to improve your online campaigns, learning and taking an example from digital marketing experts can be a valuable inspiration. So if you want to dig deeper and get some valuable knowledge about the industry, read further to get to know one of the must-follow digital marketing experts out there.
Mike Schiemer (@MikeSchiemer)
Mike is a social media and digital marketing professional with more than 10 years experience. Moreover, he’s also a publisher, author, blogger, adviser, and former marketing consultant. He has been named a top digital influencer and has reached 250,000+ followers and 20,000,000+ website views in 200 countries. Furthermore, Mike has created social media and content marketing campaigns for such large companies as Reebok, GNC, Uno’s, DuPont, Monsanto, UnitedHealth Group, and Premiere Nutrition. Based on this experience, he shares his expertise on his blog Bootstrap Business.
1.Please, tell us shortly about your success story!
What was the big breakthrough moment in your career? I initially started digital marketing (blogging, email marketing, social media, SEO, etc) over 10 years ago to promote my own service business. I ended up growing more interested in digital marketing every month and less interested in running my actual service business. I began to do marketing consulting for small businesses as well as executing online campaigns for global corporations, all while building my own brand. I’d say that getting my first blogging / social media contract from a multi-billion dollar corporation in 2010 was the validation of my new digital marketing career as well as a big confidence boost in future negotiations. It really snowballed from there.
2.What has been your biggest digital marketing fail (and what did you learn from that)?
Oh, I’ve had plenty of fails that I’ve learned from. I’d say one of my big digital marketing fails is my inability to convince a former employer that they needed a strong digital marketing strategy to stay competitive. I learned that you can lead a horse to water but you can’t make it drink. Since then that large international company has lost significant market share to rivals that have adopted a more comprehensive and aggressive digital program. If a person or company doesn’t believe that digital marketing is valuable, then you need to move on to others with a more enlightened view of marketing.
3. What’s your TOP 1 advice to other marketing specialists?
I’d remind other marketers that digital marketing and advertising are always evolving and to never to rest on your laurels. Platforms are always changing and there are plenty of marketing experts hungry to fill that job, clinch that campaign, or sign those clients. Don’t take your foot off the gas.
