Hey there! Running a B2B Software-as-a-service (SaaS) business is awesome, but writing quality content for it & attracting new customers can be a hard nut to crack. Undoubtedly, it is a challenging task.
But panic not fellow writers because this guide has your back. I’ll break down the basics of writing SaaS content that grabs the attention of other businesses & convinces them that your SaaS is the best fit for them.
Are you ready to dive into it? Let’s get started!
What is B2B SaaS content writing
You probably have heard about SaaS business. If you haven’t, you don’t need to worry. I’m going to explain to you in simple words. Well, SaaS is a software company that delivers its products online.
These companies need to tell potential customers how amazing their software is. This is where they need to write SaaS content.
This content can be anything from explaining how your specific software actually works to sharing valuable industry trends.
How to write a winning B2B SaaS copy like a pro?
1. Know your audience: speak their language!
Before you start writing out top-quality content, there is a crucial step for you. Which one? Find out who you are writing for. This way, you will be able to tailor your content according to their level of education, pain points, & goals.
How to get to know your ideal customers?
No worries, my fellow writers. I’m making things simpler & easier for you.
First, you need to make a detailed picture of your potential customers. Yes, I’m talking about buyer persona. At this step, you have to research their age, gender, interests, region, & job title. The more you know about them, the better you can connect with them on a deeper level.
Most importantly, you should pen down their challenges. What are their pain points? How can your software fix them? When you write content that offers practical solutions to them, they will be attracted to your brand.
Find out where your target audience goes to find their desired information. Are they on Reddit threads or any other platform?
When you find their stomping grounds, you can easily determine what type of content can resonate with them.
2. Find the right keywords to get found
You know your ideal customers. AWESOME!
Now is the time to find the magical terms & phrases they use to find information on the internet. Yes, I’m signaling towards keywords. Actually, keywords are like signposts that assist you in finding which key terms your audience is using to search for something online.
That’s why keyword research is very crucial for writing B2B SaaS content. This helps you figure out popular terms so you can write content accordingly & respond to their queries.
The pro tip for you is that you should pick keywords with high traffic volume but also less in competition. You can benefit from several free & paid keyword research tools to find keywords.
Simply put, keyword research is all about understanding what people are searching for & using these key terms in your content so that it gets found easily.
3. Craft click-worthy headline
It’s time to grab the attention of your audience by writing an engaging headline for your SaaS content. It should be concise & sweet. Aim to write a headline under 60 characters so that it doesn’t cut off in search results.
It would be a wise step to include the benefits your content offers in the headline. Remember, people are searching for perfect solutions. With that in mind, you should tell them that your content is worth reading. Don’t forget to include the target keyword naturally in this element.
Bonus Tip:
Don’t forget to write a short (155-160 characters length) meta description. It is an engaging tagline under your SaaS content’s headline that gives people even more information on why they should click on it to read your copy.
4. Hook from the start by writing a killer introduction
Readers click on the headline & land on your SaaS copy. Now what to do? Here, you should write a compelling introduction to make a good impression on them.
How to write an amazing intro?
Start by using an attention-grabbing hook statement. Also, you can ask them thought-provoking questions & a bold statement. After that, you should talk about the challenges your readers are facing & offer your content as a lifesaver.
In addition to this, you should write in such a way that it sets some expectations for them. Give them a clear roadmap. Outline what you are going to discuss in the copy in a brief manner.
5. Make your content easy to read
Let’s be honest: people skim content these days. That’s why you should make your content scannable & readable for them, even for skimmers. How?
Write bite-sized chunks for readers so that they can easily understand your content & find the information they’re looking for. Write a paragraph of 2-3 lines to keep them engaged with your copy.
White space is your ally. Make use of them so that your content becomes easier on the eyes of readers.
Don’t forget to include several subheadings & bullet points in your content. This will help you organize the information systematically. Plus, you should add relevant images to your SaaS copy. This way, you will be able to guide readers through the main points.
Avoid using fancy calligraphy & use clear & easy-to-read fonts. This way, you can easily transform your text into a scannable masterpiece.
6. Simplify
Respond to this question. You are explaining a complicated financial product to your grandfather. Which language would you use? Will you use complicated language, including jargons?
Absolutely not!
You’ll prefer simple language so that he understands your message clearly. The same goes for B2B SaaS content, my friend.
While your target readers might be business professionals, they don’t want to go through content filled with fancy & complex words. Instead, they are more likely to purchase your software if they understand how it benefits them.
Sometimes, even the experienced writers get a little jargon-happy. That’s where a free paraphrase tool comes in to rescue you so that you write in the simplest ways to say the same thing. Simply, you need to visit the tool & paste your content into it.
The paraphraser will automatically swap out hard-to-read words for clearer & simpler synonyms. This way, it makes your content clear for your readers.
In this way, you can make sure everyone comprehends your message. No more confusion, just clear communication about your SaaS product. So, say goodbye to industry jargon & welcome a paraphrase tool for writing clear, concise, & engaging B2B SaaS content.
Final Thoughts
By following these 6 steps & staying committed to improvement, you can write B2B SaaS content that resonates with your audience & drives business growth. Start like a pro today & see the magic. Best of luck!
