Local search marketing is all about putting your business on the map. It’s a form of search engine optimization that lists your business among the relevant local searches and has proved to be a highly successful marketing strategy. This is a very convenient way for customers to find what they are looking for, and find it nearby. These 5 tips will help you do it effectively.
1. Cover Everything
Make sure you have created a business profile on all the major search engines – Google My Business, Bing Places for Business, Yahoo!, Yelp and Facebook. Make sure the information provided is consistent and correct to improve your search rating.
2. Be Specific
Be as specific as possible providing information about your business and choosing the right categories. For example, “store’’ is too vague of a category, if you are running a bookstore. It has to be as precise as possible.
3. Perfect The Title And Description
The title and the description will show up in the search result. It should be concise and precise as it will work as an advertisement for the business.
4. Check The Results
Clean the cookies and cache and look for your business through an incognito page. See if it shows up, check what position it has. If necessary, edit the provided information, add specifics to improve the results.
5. Work For Online Reviews
Online reviews have earned their trust amongst customers and since they are displayed when showing results of a local search, it is crucial to get the reviews coming in and make sure they are positive!