While great product photos are there to attract customers’ attention, product descriptions are there to sell the product. You might even see it as a sales pitch. A well designed product description will not only increase your sales, but will also add a pinch of professionalism to your Etsy shop and let you stand out among generic stores.
1. Write a Description that Improves Your SEO
Although descriptions are not taken into account for SEO on Etsy itself, Google still pays attention to the keywords you use in your description. That being said, descriptions should include the most important details of the product and the keywords that are used in the title. That’s a great way to grow your shop!
2. Tailor Your Description to Your Target Audience
Think about your target audience, knowing who you are talking to will let you understand what your description should look like. Use the language, words, phrases that will speak to your audience.
3. Make Sure All the Essentials Are Mentioned
It’s great to have a checklist open whenever writing a product description. Figure out what your descriptions must include – product instructions, shipping information, link to your shop, FAQ, product dimensions etc. Make a list out of that for future descriptions.
4. Go Back and Make It Shorter
Since 67% of Etsy visitors browse the stores through mobile phones, long descriptions can be exhausting and off-putting. Now, when you have the finished description prepared, go through it once more and cut out everything that can be avoided and change phrases to shorter ones. If your message is comprehensive yet concise and precise, you’ve done a great job.