Social media is rapidly evolving and looks like it isn’t going to lose steam anytime soon. If you brand wishes to strengthen its social media marketing strategy, it’s important to keep a pulse on trends. To help, here are 3 social media trends you need to keep up with right now.
1. Micro Influencers
According to Markerly, on social media, when an influencer’s follower total rises, the rate of engagement with followers decreases. The engagement ratio with micro-influencers (< 1 000 subscribers) is up to eight times higher than with the macro-influencers (> 1 000 000 subscribers) so make sure to take that into account next time you are carrying out an influencer marketing campaign.
2. Ephemeral Content
With a large amount of content being constantly published on social media, the attention span of users is declining rapidly. In this situation, short and temporary content works the best. As it’s available only for a limited period of time, it creates a sense of urgency for users to check it out before it disappears.
3. Social Messaging
Chatbots, the AI (artificial intelligence) systems that users interact with via messages, are one of the biggest social media trends today. Bots offer a new way to boost customer service. They provide that your business is available 24/7 and instead of communicating with a faceless brand, chatbots ensure human-like interactions between you and your customer.