The Most Compelling Reasons To Implement Chatbots In Your Marketing Strategy

Use Chatbots in Marketing

According to The Guardian, chatbots will “transform the way you interact with the internet”. Indeed, messaging automation, artificial intelligence and machine learning have become the most trending digital marketing buzzwords. If you want to stay competitive and up-to-date, implementing chatbot technology in your strategy is a must. Read further to learn the main reasons you shot be using chatbots as soon as possible.

1. They’re Always On

24/7 availability will definitely give your business a competitive edge. Since it’s quite costly to have live agents providing support at all times, chatbots is a great way to make your business available round-the-clock.

2. Better Customer Experience

Microsoft Global Customer Service Report states that 66% of US consumers would spend more with a company that ensures excellent customer service. Therefore, chatbots that provide relevant and timely information are the holy grail of marketing and will boost your customer satisfaction in no time.

3. Fit The Needs Of Millenials

If your target audience is Millennials, you have to remember that they are not impulsive buyers. Rather, they tend to compare products before they buy and learn as much about them online as possible. Since Millennials prefer live chat over phone calls, introducing chatbots in your customer service will be a worthy investment.

4. Personalized Communication

Another benefit of chatbots is that they allow marketers to create personalized advertisements. Chatbots are able to gather some preliminary information from the customers and give back personalized offers in return. This provides a relevant customer experience fitted to each client’s individual needs.

5. Minimal Cost

On top of other benefits that bots provide, they’re also cheap. Online platforms as Facebook Messenger provide the infrastructure and APIs to create your own bots. Moreover, they require minimal maintenance and the automation replaces labor-intensive work.

6. They Are Where Your Customers Are

Chatbots do not only provide speed but also convenience. To respond to the customer problems efficiently, you have to make it easy for your customers to contact you. The good news is that chatbots function not only on the business websites, but also on social media platforms and messaging apps like WhatsApp, Facebook Messenger and Slack. This will make it easier than ever for customers to interact with your brand.

This article is about:

Linda Vecvagare

Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.

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