Creating content for your website is time-consuming and sometimes overwhelming. There’s just so much to remember! However, when it comes to your SEO ranking, there are some aspects you simply cannot ignore. Otherwise, you risk damaging your business. So you don’t make the same mistakes as countless other business, here are six of the most common.
1. Working on Your Links
Link-building used to be a primary focus for SEO management, but nowadays, Google will see that you’re marked down for it. This is because it’s now considered a spam technique. “On the other hand, backlinking is something you need to be paying attention to, making sure that your website is being linked to high-authority websites, proving your legitimacy” – explains Sandra Felder, a SEO Manager at Australianhelp.
2. Stuffing with Keywords
Perhaps one of the most common mistakes people make with their content is trying to stuff it full of keywords to boost their search engine ranking. While this was a traditional technique, Google is now smart enough to detect it and will rank you down. It also contributes to your website providing a poor service.
3. Uploading Invaluable Content
Nowadays, Google is all about providing people with valuable and informative content. If you’re uploading content, just because you want to upload something but doesn’t have any beneficial takeaways to the reader, you’ll be marked down. For help with creating and formatting informative content, you can use online tools like State of Writing or Essayroo.
4. Not Researching Keywords
While we’re on the subject of keywords, not actually researching your keywords in the first place is a sure-fire way to upload unsuccessful content. Before you just assume that your keywords are good enough, research them to make sure that they will have the effect you’re after.
5. Errors in Your Content
Google only ranks the very best content that provides the very reader experience to the top of the SERPs. If your content is filled with spelling mistakes etc., you’ll have a high bounce rate, and you’ll be automatically marked down. Be sure to use tools like Grammarix and Ukwritings to proofread your work to guarantee quality.
6. Readers First
While trying to optimise your web pages and content, you might be solely focusing on providing for the search engines. However, this affects user experience, and, therefore, increases your bounce rate.
About The Author
Gloria Kopp is a digital marketer and content writer at Academized. She is writing for such online magazines as The Tab, Template Monster, Boomessays, etc. Gloria is running Studydemic educational blog for international educators.