Competition is tough in the marketing field. Nevertheless, no matter if you are a novice or a veteran, if you treat this interview as a sales pitch, you can achieve your goal. Here are some tips on how to prepare for a marketing job interview.
Do your homework
Before you go to the interview, you should do thorough research and find out everything you can about the company. Take a look at their previous campaigns, their revenue and data reports. Look into their competitors as well as their target audience and new product releases. Try to find relevant news about the business. Make an effort to understand their organization structure and company culture. Being able to answer questions about the company will show the employers that you are a serious candidate who is willing to go the extra mile to educate themselves.
Bring fresh ideas
Seeing as how the previous step familiarized you with the company and its goals, you can go to the interview with some fresh ideas on how those goals can be achieved. This will allow you to show your creative side and convince the employers you are the right person for the job. Being prepared will also help you think on your feet. Coming up with a catchy slogan or campaign idea might be easier if you are already aware of the company’s target audience and objectives.
In case you are a veteran in this field, it’s good to bring a sample of your work. This will help the hiring manager see whether you fit in with their company’s brand. If you don’t have experience, try creating some specific strategies for the interview. Additionally, don’t forget to bring a list of references with you. Aside from your former employers, add some colleagues to the list as they can prove that you are a great team player which is always a desirable trait.
The best way to prove that you can market a business is to successfully market yourself first. Make your Facebook, Twitter, LinkedIn, etc. profiles unified and branded. There, you can promote your skills and show your achievements and experiences. This will help you build connections and gain an audience, which can make you seem more credible in the eyes of the employers.
Come up with a list of questions before the interview. Some of them might get answered during the course of the interview, but if there is something else you would like to know, don’t hesitate to ask. However, make sure that the questions you ask are specific and show that you did your research. Avoid questions about vacation days and lunch breaks. If you think that you are not good at this, don’t worry! There are professionals that offer interview coaching which includes role-playing and going through the most common interview questions.
Pay attention when choosing the outfit for the interview. Dress brand-appropriately – if you notice that they are very professional, meet those requirements. On the other hand, if you see that they are a fashion-forward company, try to show them through your clothes that you fit in. Seeing as how you will be an ambassador for the company, you need to represent their style as well.
Don’t forget to thank the hiring manager at the end of the interview and inquire about when you will hear from them. There is no need to worry – keep these tips in mind and the interview will be a piece of cake.