In the age of the customer disruptive marketing is more than just a buzzword. To get the customer attention and stay competitive, marketers have to take more risks and rethink their traditional strategies. These are the top tips that will help you implement disruptive marketing successfully.
1. Know Your Industry
Before creating a disruption you need to know what to disrupt. Gaining an in-depth knowledge of the industry, products, or services is crucial if you want your disruptive campaign to succeed. Try considering the weaknesses of the industry and find the way your brand can fill an unmet need or create something completely new.
2. Know Your Customer
For a successful disruptive campaign, you need to step into your customer’s shoes. In fact, more than half of consumers expect companies to understand their unique needs. Therefore, it’s crucial to investigate what it is your audience wants, how they spend their time, what do they expect from your company and what would surprise them.
3. Embrace The Unexpected
Once you’ve explored your industry and customer, you should come up with your competitive advantage. When you’ve done that, promote it in an unexpected way. Create something unseen and remarkable that causes a buzz and grabs attention of your audience.
4. Be Relevant
To be a successful brand, you have to be relevant and make a difference in your customers’ lives. So if you aim for a successful disruptive marketing campaign, keep in mind that your main goal should still be to provide a relevant experience.
5. Use Humour
Sometimes, creating disruption is as simple as being able to laugh at yourself or your product. Keep that in mind the next time you brainstorm about your marketing strategy.
6. Combine The Unusual
A great way to attract the attention of your customers is by surprising them. You can do it by changing the patterns and creating innovations that connect the unconnected.
7. Breach The Boundaries
Rules are made to be broken? Disruptive marketing might just be the case. Think about the existing rules and conventions of the industry and then redefine them. This will differentiate you from the competitors and help you keep your brand’s unique identity.
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