AI is no longer a buzzword but rather an integral part of every marketer’s toolkit.
In fact, surveys show that 88% of marketers have now adopted AI tools for their jobs. Seventy-five percent of marketers also feel that AI tools give them a competitive advantage, while 83% say that AI has increased their productivity. AI in marketing market size is already at $25.83 this year and is expected to reach a value of a whopping $217.33 billion by 2034.
All of these cement that AI will continue to be a dominant force in marketing for many years to come. You will surely be left behind if you don’t adapt to these tools.
But with many AI tools in the market, how do you know which is worth your time and budget?
We’ve narrowed it down below with a list of the top AI tools you should have in your arsenal. These tools are practical for anyone, whether you’re a freelancer, a small business, or a large enterprise.
Let’s dive into the list!
12 Best AI Marketing Tools To Use
Whether you’re producing videos, writing blog posts, running email campaigns, or optimizing social media ads, there’s surely an AI tool that can help you.
Here are some of our top recommendations:
1. Jasper
If you’re on the hunt for a tool that can help you write blog posts, product descriptions, or press releases, then Jasper is the one for you.
Jasper is an AI-powered content generator that can help you create basically any type of written content that you may ever need. To use it, you just need to enter a simple prompt or choose from their available templates. From there, you can add more information, like your target audience or brand voice, to get more tailored results.
What’s great about Jasper is the sheer number of templates they offer. Need a text for an abandoned cart reminder email? How about a landing page for your new website? Or maybe you need a caption for your Instagram post? Whatever it is, they have it.
Most of the content the tool provides is also pretty good for an AI generator. It only needs minimal tweaking to make it flow better, which saves you a lot of time.
You can also set the tool to automatically write in a specific style and tone to fit your brand identity better. This allows you to create different on-brand content at scale easily.
Perfect for: Copywriters, content writers, social media teams
Pricing: Starts at $49 per month
2. Jacquard
Want to make wittier and snappier ad copies, email subject lines, or push notifications? Then you may want to look into Jacquard.
Jacquard focuses on creating short below-the-line texts that are contextually relevant and on brand. These can be used as copies for Google Ads, captions for your Facebook or Instagram posts, or as push notifications for your mobile apps.
Additionally, you can set the tool to automatically write in your own brand voice. This way, you ensure consistency in all your marketing messages, plus avoid the generic and robotic sound that most text generators give.
How about for your emails? Their AI can also give subject lines predicted to have the highest open rate. They also automatically adapt their writing style depending on the audience segment to which you’re sending your emails.
These give you more personalized and engaging written content without all the time and effort, making it easy to double your content production.
Perfect for: Email marketers, performance marketers, brand strategists
Pricing: Base platform starts at $36,000 per year
3. Certainly
Don’t have the resources to have a customer support team running 24/7? Certainly might just be what you need.
Certainly is a conversational AI chatbot that can be used to handle customer queries on your website. As long as you set up the chatbot with all the necessary information about your business, it can answer any question, whether it’s about shipping, sizing, or return policies.
The chatbot is also linked directly to your store, so it can fetch inventory or order status data on the fly if needed.
The tool can also be set up to mimic your brand voice. Since it’s also a conversational AI, how it “speaks” sounds more natural, human, and not generic or robotic.
Their AI can also be trained to go beyond answering questions. It can learn to upsell or recommend products by analyzing customer data, or even guide a customer through a process step-by-step.
Perfect for: Customer support teams, e-commerce teams, lead generators
Pricing: Starts at $399 per month
4. Adcreative.ai
Running ad campaigns takes plenty of time and effort. You’ll need to come up with creative ideas all the time, test multiple ads constantly, and spend loads of time optimizing your ad settings.
Adcreative.ai can help take care of most of the work.
This AI tool can help you generate multiple ad variations complete with visuals and copy. These ads also come in multiple sizes and formats that are automatically tailored for the platform you’ll use. This not only saves time in terms of ad creation but also makes it easier to run A/B tests.
Since they use data to generate ads, the output is not only visually appealing but is also conversion and ROI-focused. Their AI also predicts the performance of your ads and gives suggestions on which ads to prioritize or what can be improved upon in your creatives.
Perfect for: Performance marketers, PPC specialists, growth marketers
Pricing: Starts at $39 per month
5. Buffer
Tired of coming up with new social media content day in and day out? Buffer AI Assistant is the solution for you.
Buffer can help you generate any social media post based on your keywords or short description. Ideally, you’ll add some key points, your audience, or your goals for better results.
If you’re really stuck in a creative rut, their AI can also give you suggestions based on your niche and target audience. Since it’s based on data and trends, most of their suggestions will work well for your brand without much tweaking.
These designs also come with a generated caption. If you want, you can ask the AI to shorten, expand, or change the style of writing.
The tool will also automatically link your finished generated designs to your Buffer account to be automatically scheduled and published. This cuts down most of your manual labor.
Their AI can also help you repurpose your content. For example, you can use the tool to automatically cut your long YouTube video into smaller clips for your Instagram Reels. Or you can ask the tool to transform your blog post into smaller Twitter threads.
Perfect for: Content marketers, social media team, small businesses
Pricing: Starts at $6 per month
6. Quuu
Content marketing is not just limited to creating new content. Content curation, AKA sharing relevant posts or content from other people, is also an important part of an effective content strategy. It shows that you are on the pulse of what’s relevant in your industry while also spicing up your feed by giving your audience a different content type to see.
However, finding and vetting these contents can take so much time and effort. Luckily, Quuu is here to help.
Their AI analyzes your brand voice and audience to instantly give you a list of content that you can share. This content can range from news to tweets to statistics, giving you a richer and varied content mix. This lessens the time you spend manually combing through multiple sites to find relevant content to share.
Quuu also automatically schedules your content to be posted at a time when your audience engagement is the highest. The tool can also provide suitable captions for your posts, which you can set to mirror your brand voice automatically.
Perfect for: Content marketers, social media teams, influencers
Pricing: Starts at $19.79 per month
7. Synthesia
Do you need a product walkthrough, tutorial video, or explainer video but don’t have the resources to hire actors or rent a studio? Synthesia has you covered.
The tool lets you create human-like AI avatars to “talk” in your videos based on your keywords or script. These avatars can also “speak” in different languages that you may need, making it easy to create multilingual content.
Don’t like their voices? You can change the settings to find the one more fitting for your video. You can even clone your own voice, so that it sounds like you are the one speaking in the video!
Synthesia also automatically generates captions and translations, which helps save you even more time and effort.
Perfect for: SaaS companies, product teams, customer support teams
Pricing: Starts at $18 per month
8. Descript
Are you tired of manually dragging clips on a timeline to edit your videos? Descript is here to change the video editing process.
Descript harnesses the power of AI with its transcript-based video editing tool. Instead of manually cutting or clipping scenes, you’ll just need to delete that sentence on your transcript, and the whole scene will automatically disappear.
The same goes for arranging your clips. Want to move a scene to the end of the video? Then you’ll just need to move that sentence to the end of your transcript. It’s that simple!
Descript also offers other features to beautify and optimize your video. One is their “green screen” option, which allows you to easily swap out your background for whatever visual you need.
Another is their “eye contact” feature. Their AI automatically detects whenever you look away from the camera to the video (say you were looking at your script instead) and automatically cuts that part so that it seems like you were making eye contact the whole time.
How about all the dead air and those times you said “umm” or “ahhs”? Those are also instantly removed from your videos, making for sharper, more concise, and engaging content.
Perfect for: Podcasters, content creators, influencers
Pricing: Starts at $16 per month
9. Design.com
If you’re a marketer looking for a quicker and easier way to create your posters, flyers, Facebook ads, or other marketing materials, then Design.com’s AI design tools are for you.
Their AI studies your keyword, business name, or description, then generates a design based on it. This ensures that the output suits your brand identity, limiting the time and effort needed to edit and rework it. Don’t worry, you’ll still have the option to customize the output if you want to tweak certain elements to fit your creative vision.
Generating images here is unlimited, unlike other image generators, so feel free to experiment with different looks and styles.
Aside from marketing templates, Design.com also has an AI background remover that automatically separates the background from the main subject. This makes it easier to edit or repurpose your images for your content needs.
Perfect for: Social media teams, content creators, brand strategists
Pricing: Starts at $5 per month
10. BrandCrowd
Need a logo for your new business but don’t have the resources for a design agency? BrandCrowd might be the right fit for you.
BrandCrowd’s AI logo generator tool can help you create professional logos fast. You just need to enter a short description or your business name, then wait as their AI generates a design for you. The generated logo can be used instantly if you are already satisfied or further customized through their editing tool.
BrandCrowd uses its own set of custom fonts, illustrations, icons, and other visual elements, so its generated logos look more unique than those of other generators. Its AI will also suggest social media assets or a website layout to match your new logo, making it a good solution for people who need branding instantly.
Perfect for: New content creators, startups, small businesses
Pricing: Starts at $9 per month
11. Julius AI
Struggling with your data analysis spreadsheets? Drowning in endless numbers and computations? Julius AI can make life easier for you.
Julius AI is an AI data analyst that combines the power of Python, Excel, and ChatGPT. You just need to connect it to your spreadsheets or database, and then you can ask questions to help you understand your data. And yes, you can literally just “ask” them a la ChatGPT; there’s no need to code or build dashboards.
These questions can also range from easy ones, such as finding a number from a chart in 2022, to more complicated ones, like running a statistical test between two datasets.
Julius AI can help you process or visualize data. Based on your spreadsheet, it can instantly provide graphs, tables, pie charts, or summaries. The tool can also help automatically clean up your data, such as removing empty tables or transforming columns into rows.
Perfect for: Marketing analysts, startups, non-technical teams
Pricing: Starts at $20 per month
12. DataRobot
Need an AI for your specific business needs but can’t quite find the right match for you? DataRobot is the solution.
DataRobot is an automated machine learning platform that can accelerate the process of deploying an AI model for your needs. To put it simply, the tool can help you create an AI for whatever needs you may have – whether its sales forecasting trends, identifying customer churn, or finding which leads have the best chance of converting.
You just need to upload your dataset, and the tool will suggest an AI model for you to use. You can also link your CRM, ad platform, or email marketing tool so that your data will be fed directly to the tool, thus lessening manual effort.
DataRobot can also help lessen the number of tools you need since you can create an AI that can essentially do it all. The only drawback is that the tool is geared for enterprise companies, so if you’re a freelancer or a small business, it may be too expensive and large-scale for you.
Still, for companies that do need this tool, they may find it helpful to have an AI that can do most of the legwork in terms of data analysis and workflow automation.
Perfect for: Data analysts, performance marketers, growth marketers
Pricing: No fixed pricing, it will depend on your custom plan
Conclusion
AI has seen exponential growth and shows no signs of stopping anytime soon.
Just like with any technological advancement over the years, adapting to these AI tools as soon as possible is crucial if you want to remain relevant and competitive, especially in a fast-moving industry like marketing.
Of course, it doesn’t mean just using any random AI tool you see trending on the internet. It’s best to do research to see if their features, benefits, and price are a fit for you.
The right tool will also depend on your role. An email marketer might find one tool helpful, but a designer might not need it as much.
The key is using the one that is tailored for your work – one that can streamline your workflow, boost your creativity, and drive better results.
