Storytelling is a crucial part of a successful content marketing campaign. Social media stories, one of the most trending storytelling form today, are growing in popularity. Here are some tips on how to create Stories that will boost your social media marketing strategy.
1. Create Polls
Using the poll feature on Instagram is a great way to engage with your audience and explore their thoughts and opinions. Try using this feature as an A/B testing tool to get the most out of it.
2. Add Links
Adding a link to your Story is an easy way to boost your website traffic and boost conversion rates. Use this feature to promote your merchandise, newsletters and other products and use URL shorteners to analyze your click statistics.
3. Use Geofilters
On Snapchat, geofilters are images that users can add on their photos while being at a certain location. This is a great feature to engage your audience and improve their experience with your brand.
4. Add Location Tags
Use location tags on your Stories to help your brand get discovered in a location-level. By adding a location tag, you will make your Stories seen by a wider audience who are checking in on that spot.
5. Mention Other Users
Mention other users in your stories to give a shoutout to your audience members. This is a great way to let your customers know you’re thankful for their loyalty.
6. Try Live Stories
A live broadcast can be a great way to showcase your brand in real time and make it seem “more real”. This can be an opportunity to create a sense of community and foster authenticity of your messages, bringing audience engagement to the next level.
7. Remember to Call To Action
A clear call to action (CTA) is necessary to motivate your audience to do something and to motivate your followers’ reaction. Strong CTAs generate more leads and have a great potential to increase your sales. This is a shortened article.
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