Snapchat is an app that 187 million daily users are opening on average 25 times per day. With such a user base and audience engagement it is definitely worth looking into. Moreover, now with the help of Story Ads marketers can reach audiences that aren’t their followers. Discover feed with a tile image, headline and a sponsored badge is what can boost your numbers. These 4 simple steps will help you achieve the best results:
1. Know The Objective
The starting point of Snapchat Story Ad creation is no different than any other ad. There is a goal that needs to be achieved, but to achieve it – it has to be meticulously defined.
2. Create a Concept
Snapchat Story Ad is as close to TV commercials as close an ad can get, which makes a big difference in what ads perform better than others. Since the Story Ads are more story driven than static, it needs to have a clear arc of development with the beginning, the middle and the end. It should not only develop the message, but also keep the viewers engaged. Plan it out and put it on paper first.
3. State The Value
With 187 million daily users there is plenty of content on Snapchat. That means your content not only has to be thought out and well shot, it has to have a clear value that it offers to the user. Explain the value and call for action in the first couple of seconds as it is the hook of the ad. It will determine whether your ad will be a success or just another swiped-off content.
4. Use Camouflage
The perfect ad will blend in the flow of the Snapchat content. It has to feel native, like if a friend, acquaintance or even an influencer was telling a story instead of a brand pushing their goods. Be one of them, become a Snapchatter, fit in and build your credibility.