4 Steps To Make a Killer Snapchat Story Ad

snapchat story ad

Snapchat is an app that 187 million daily users are opening on average 25 times per day. With such a user base and audience engagement it is definitely worth looking into. Moreover, now with the help of Story Ads marketers can reach audiences that aren’t their followers. Discover feed with a tile image, headline and a sponsored badge is what can boost your numbers. These 4 simple steps will help you achieve the best results:

1. Know The Objective

The starting point of Snapchat Story Ad creation is no different than any other ad. There is a goal that needs to be achieved, but to achieve it – it has to be meticulously defined.

2. Create a Concept

Snapchat Story Ad is as close to TV commercials as close an ad can get, which makes a big difference in what ads perform better than others. Since the Story Ads are more story driven than static, it needs to have a clear arc of development with the beginning, the middle and the end. It should not only develop the message, but also keep the viewers engaged. Plan it out and put it on paper first.

3. State The Value

With 187 million daily users there is plenty of content on Snapchat. That means your content not only has to be thought out and well shot, it has to have a clear value that it offers to the user. Explain the value and call for action in the first couple of seconds as it is the hook of the ad. It will determine whether your ad will be a success or just another swiped-off content.

4. Use Camouflage

The perfect ad will blend in the flow of the Snapchat content. It has to feel native, like if a friend, acquaintance or even an influencer was telling a story instead of a brand pushing their goods. Be one of them, become a Snapchatter, fit in and build your credibility.

This article is about:

Join as contributor

Become a contributor and help our readers level-up their digital marketing skills.

Subscribe to newsletter

Receive the latest digital marketing, content marketing, and social media tips straight to your inbox.
4 Visual Search Engines That Are Taking Business To The Next Level

4 Visual Search Engines That Are Taking Business To The Next Level

Is Email Becoming a Luxury Marketing Channel?

Is Email Becoming a Luxury Marketing Channel?

How To Avoid Most Common Mistakes With Local Influencer Marketing

How To Avoid Most Common Mistakes With Local Influencer Marketing

Brought to you by Capsulink, a simple short-link personalization platform

Strengthen your brand with personalized custom links and automate your digital marketing with dynamic links and URL shortening API.